Pam over at the Business of Crafts blog has a great post on the difference between selling to retail customers and selling to wholesale customers.
When a retail customer buys a piece that’s been sitting around for months you’re happy to get rid of it. When they walk away from your booth, you probably do a little happy dance of relief. (It’s gone! Finally!) But it’s bad business to sell a wholesale buyer an item that is a slow seller. If it’s likely they’ll end up stuck with it forever you risk losing their trust.
Thanks Tasha for pointing this one out!Tags: wholesale